Where Does our Brand Loyalty Lie in 2009?

From year to year the brands that come to mind first may change.  A great ad campaign or sponsorship might make a brand more memorable than others.  But when it comes to the power of penny - where does our brand loyalty really lie? 

According to the Brand Keys 2009 Customer Loyalty Engagement Index , here are the brands that top our list this year:

Airlines: JetBlue/Southwest

OTC Allergy Medicine: Tylenol/Zyrtec

Athletic Footwear: Nike

Automotive: Toyota

Banks: Bank of America

Beer (Light): Coors Light

Beer (Regular): Sam Adams

Bottled Water: Aquafina

Casual Dining: Olive Garden

Coffee: Dunkin’ Donuts

Computers: Apple

Credit Card: Discover

Long Distance Providers: Verizon

Online Brokerage: Scottrade.com

Online Travel Sites: Expedia.com

Pizza: Domino’s

Quick-Serve Restaurant: McDonald’s

Retail Apparel: J. Crew

Retail Discount: Wal-Mart

Retail Department Store: Kohl’s

Retail Electronics: Best Buy

Soft Drink (Diet): Diet Pepsi

Soft Drink (Regular): Pepsi

Toothpaste: Tom’s of Maine

Wireless Handset: iPhone/Samsung

Wireless Carrier: Verizon