Artisan Blog

How Does Technology Impact Your Life?

Katty Douraghy - Wednesday, June 11, 2014

I’m currently reading and implementing some of Shawn Achor’s The Happiness Advantage Principles. One best practice is to write down your daily gratitudes.

My gratitude for today is Technology. That one thing we are all so reliant on--it does everything from opening up car doors to turning on the lights.

When Artisan started over 25 years ago, it was the world of Xacto knives, spray mount and paste-up and the time of the Macintosh and then Powerbook. A lot has changed. We at Artisan have continued to evolve with technology and with the talent we work with and clients whose digital needs we service daily.

The technology-related gratitude I am writing about today comes from a personal experience. Last week I traveled to Greece to attend the Entrepreneurs' Organization’s Global Leadership Conference. We were 1100+ strong and I was excited to reconnect with friends and business owners from across the globe. We stay in touch regularly through social media, but opportunities to meet in person are less regular. With WhatsApp, Facebook and my laptop handy, I set off for Athens excited to make plans in between meetings and lectures.

However, the technology gods at my hotel had a different plan... Unable to connect to a very spotty wifi meant no way of easily finding the people I was looking for, so I set out in person the old fashioned way—hanging around the lobby to see who I would bump into.

How did I ever function without cell phones, IMs and chats? Just fine actually. I just got lost a bit more often and missed a few people in the big crowds. In some ways, it was liberating not having technology to rely on—though I realized it’s not something I would like to be without too often. I like to be connected.

I like how technology enables me to Facetime with my little niece and two nephews who live in Europe. I like how technology allows me to celebrate their birthdays and be a part of their lives, and for a few moments have them transported back into my living room. I like how technology enables our virtual team at Artisan to be cohesive--and connected.

I like how technology allows me to be connected to clients and talent even when I am thousands of miles away. It gives me access to the answers to the silliest of questions. “Who created the sandwich?” was a recent question my friends had pondered… Without technology, we wouldn’t know the answer!

And for these reasons, my gratitude for today is technology.

Have you ever found yourself without the technology you take for granted?

Katty Douraghy, President, Artisan Creative

Is Recruitment the Career for Me?

Laura Pell - Wednesday, June 04, 2014

Moving from agency to recruitment

Have you ever noticed there are a lot of creative recruiters who used to work in agencies? Perhaps you’re working in AdLand and have entertained the idea of moving into recruitment?

Chuck Palahniuk once said “Find joy in everything that you choose to do. Every job, relationship, home. It’s your responsibility to love it, or change it.” When I was no longer finding joy in my job, I changed careers. I joined a recruitment agency in London and spent two years working under an ex-Project Manager from Ogilvy who was a huge influence on my career. Having worked at a digital agency, changing careers into recruitment seemed simple, especially when applying project management techniques.

Moving from the creative world to recruitment is a natural transition for many people. Some of the best recruiters I know once worked for agencies--production artists, account managers and project managers. Many of the core responsibilities of working in an agency can be applied to recruitment: managing briefs, dealing with budgets, scheduling, leading meetings, reviewing design portfolios, blogging, social media, marketing and events. It’s all there.   

Why would someone choose to leave an agency and move to recruitment?

For me, I wanted a change. I knew I wanted to do something that allowed me to have some kind of avenue into the creative industry but I also wanted my own independence and freedom. When you work as a recruiter, you’re working on your own to build a network--the more work you put in, the more you get back (which is true for many jobs, but especially applies to recruitment.) 

Artisan is a virtual agency. We work remotely and stay connected by Skype, AIM and phone. This setup isn’t for everyone, but it works wonderfully for those who crave their own space and have the skills to work autonomously--obviously being in LA, no commute is an added bonus. 

How do I make the first step into recruitment?

There’s a lot to consider, so make sure you do your research. Find out about local agencies. Do they focus on design or are they technical? Do their recruiters manage full desks (meaning they do sales AND recruitment)? Are they owned by a bigger corporation? Do you prefer to work for smaller independent companies? What kind of positions do they recruit for? Ask questions. Contact other recruiters who made the move. Find out about their culture and see if it resonates with you.

If you have a question about recruitment, Artisan or changing careers, connect with me on Twitter, LinkedIn and email.

Laura Pell, Talent Acquisition for Artisan Creative

A Summer Job Search

Wendy Stackhouse - Wednesday, May 28, 2014

A persistent job search myth: No one hires in the summer.

The truth is most companies hire at about the same rate in summer as they do the rest of the year and summer can be the best time to look for a new role. If you spend your time wisely, you still might be able to fit a couple of beach days in.

Why is summer a good time to look for a new job?

Time for onboarding and training--While many companies may have fewer projects to work on in the summer, they can take the time to interview, hire and train new employees without a lot of the stress of deadlines that come around during the rest of the year.

Temporary work--While some permanent employees are on vacation, companies can bring in new people on a temporary basis to try them out before hiring. As a potential candidate, you can show them how you work and how you would fit into their culture on the spot.

Less competition--Because other job seekers will believe the no-one-hires-in-summer myth, there are fewer candidates with whom to compete.

More relaxed--We are well trained to change our mindset in the summer to a calmer, less worried one than in the fall. Being more relaxed--as long as you are still prepared--can only help you in your interview process.

Fall is coming--The busier season will soon be upon those potential employers and if they want to have new, trained, skilled workers at their desks in September, they have to start the process in July or August.

Summer is when quality time management comes into play in your job search. Don’t spend all day, every day sending out online applications--get some recreation time in, too. But equally don’t give up your job search for the warmer months. Recruiters and hiring managers are looking for talent--help them find you.

Wendy Stackhouse, Consultant for Artisan Creative

Tips for Successful Video Meetings

Katty Douraghy - Wednesday, May 21, 2014

When was the last time you had to conduct a Skype interview or had a FaceTime meeting? How was your experience?

In today’s global environment with multiple offices across numerous time zones, the virtual office space makes conducting video meetings and interviews a necessary daily activity.

In 2009, we at Artisan Creative decided that the benefits of a successful virtual environment outweighed the stress of the daily commute. We love it and firmly believe in the life/work integration that a virtual setting provides our team. From the business standpoint, we stay connected, have daily meetings, and conduct initial candidate interviews using a multitude of online collaboration tools such as zoom.us, join.me and Skype.

Over the years, we have developed best practices and would like to share some tips on how to conduct the best video meeting/interview.
  • Test your equipment beforehand: Nothing can take away from the quality of your meeting or impact the first impression negatively more than being unable to actually connect and have a clear conversation!
Technical issues are commonplace, so check your connection, video and audio quality the day before. Conduct a dry run with a friend or colleague to make sure no issues persist. 

Have a back-up plan if on the day of the interview or meeting an unexpected issue arises.

Check the screen placement and height—What do they see? Watch the camera—Are you making eye contact? Are you talking to the person in front of you,or looking to the side? I have had interviews where I could only see the top half of someone’s head, or was looking up their nose…so practice ahead of time!
  • Clean up your surroundings: Whether you are conducting the meeting from your home office, or a conference room, check your surroundings to see what will be seen on-screen. Desk clutter, inappropriate wall hangings and artwork, a messy room... keep in mind that a video meeting should be treated the same as an in-person one. 
  • Dress for Success: You have a precious few seconds to make a good first impression. A video interview is often the first step in the overall process. Dress appropriately as you would an in-person interview or meeting.
I once conducted a Saturday morning interview and my candidate showed up for the video interview in a bathrobe drinking a cup of morning coffee! Needless to say, that wasn’t quite in line with the qualification criteria I was aiming for with my client.
  • Smile and Focus! 
Smile—You are on camera! Enough said.

Focus—Incoming calls/emails/IMs are all distractions--for both you and your interviewer. Turn everything off and focus on the task at hand. Be present and practice active listening skills. 

If you need reference points about the company or a copy of your resume handy, place it at eye level so you do not have to take your eyes off the screen, which can come across as being distracted. If that is not possible, set the stage by letting the other person know you are referencing other material.

Practice as much as you can ahead of time. Call a friend and conduct a brief mock interview/meeting.
  • Follow-up: Finally, treat your online interview the same as an in-person one. Follow-up with a thank you note or email. Send any requested back-up documents as soon as possible. The goal here is to move to the next phase of the interview process, and get closer to the job you are looking for!
Katty Douraghy, President, Artisan Creative

Your First "Real" Job Interview

Wendy Stackhouse - Wednesday, May 14, 2014

Although you probably have had jobs during your high school and college years, if you are graduating from college in the next few weeks, you may be having your first “real” job interview in the near future. We hope our job search tips for graduates helped you land that interview. Here are our tips for your first time sitting across the desk from a hiring manager in your field:

Do some research--You might think you are done with research after you throw your mortarboard in the air, but all that work at school was preparing you for the research you need to do throughout your career. Look up that company you are interviewing with next week on LinkedIn and read everything on their website. Know their mission and everything you can learn about their culture.

Get a great outfit--You might be reading articles about how everyone these days has tattoos and wears jeans to work, but that hiring manager isn’t your friend yet. Dress up more than absolutely necessary and keep your individual style down to an accessory that shows your personality. You will have a better idea of what is acceptable at the company after your interview and may be able to be more casual at your second interview. Bide your time.

Practice--Can't say it too many times! Don’t just think about your answers to typical interview questions, practice them out loud with a trusted friend. You need to know how to keep your answers to a good length, know your stories well enough to keep eye contact while you are talking, and get some feedback. If you have some options for “What is your greatest accomplishment?” or “Tell me about yourself,” a mock interview is the perfect place to give them each a tryout.

Everyone gets nervous before interviews, even those more experienced than you. If you know you are as prepared as possible, you will get into the zone quickly and be able to establish a real connection with the hiring manager and maybe it won’t take you too long to land the perfect first job after graduation.

Wendy Stackhouse, Consultant for Artisan Creative

Fun in Freelancing

Wendy Stackhouse - Wednesday, May 07, 2014

There are lots of positives about being a freelance creative, but one that often gets overlooked is the fun of starting something new in a new place more often than people with permanent jobs. If you can look beyond the anxiety inherent in lots of “first days,” you can appreciate the great things about new starts:

Make connections--Like to make new friends and network? Short-term freelance jobs let you meet new people often and show them what you can do. You can never meet too many people, especially in your field.

Learn something new--Every project has unique challenges. Embrace them and you can keep learning throughout your career.

Explore neighborhoods--When you work in the same place for a long time, you can get comfortable, but you can also get bored. Ask one of your new friends to walk around with you on your lunch breaks for a few days. You never know what you might find.

Discovering a hole-in-the-wall restaurant or park isn’t the only perk to that walk. We came across a study from Stanford University this week that showed that “walking boosts creative inspiration” by as much as 60%. 

So, when you start that new freelance gig, don’t be shy about walking around on breaks or at lunch. Ask your co-workers for the best places in the area to eat or read. Find outdoor spaces you’ve never seen before. You might find yourself an expert on parts of your city no one you know has ever seen, and you might also find it makes you more creative and more successful.

Wendy Stackhouse, Consultant for Artisan Creative

5 Job Search Tips for Graduates

Wendy Stackhouse - Wednesday, April 30, 2014

Getting graduation announcements in the mail these days? All of those newly-minted diploma holders are about to enter the workforce in droves and the job search environment is still in a tenuous recovery. Here are some of our tips for landing that first job after graduation:

Think long-term: Your short-term goal is to get a job, but don’t neglect to think about where you want to be next year, five or even ten years from now. You can’t make a solid plan, but you can figure out some routes and take your first steps along one or more of them.

Get in touch: Now is when you should be connecting with friends you made in classes ahead of yours in college or graduate students who have moved out of academia and adding them to your network, not to mention letting anyone you worked with as an intern during school know that you are ready for the job market.

Set up informational interviews: Ask your parents’ friends and colleagues and anyone else you can think of. They really are a way into the hidden job market.

Keep learning: Yes, you just finished school, but your education doesn’t end there. Read the latest books in your field, take a class. Whatever you learn now will make a great interview topic.

Practice interviewing: Most likely, you’ve never taken a course called Job Interviewing 101. Get together with other recent graduate friends and do some mock interviews, critique each other’s stories and get into the zone. Here are some great questions for practice.

If your job search takes longer than you would like, you're not alone. Find a non-profit organization you are passionate about and offer your skills as a volunteer. Volunteering keeps you busy, keeps your skills up-to-date, gives you great networking opportunities, provides you with stories to tell about your summer, and may even lead to a paying job.

Congratulations on a great achievement! Now get out there!

Wendy Stackhouse, Consultant for Artisan Creative

Freelancing and Sick Days

Wendy Stackhouse - Wednesday, April 23, 2014

Illness comes upon us all on occasion. No matter how we eat or exercise or how many times a day we wash our hands, we get sick. But for freelancers, getting sick has an added bonus: no paid sick days.

Many freelancers will work on days they would take off if they worked in corporate jobs. Missed deadlines and unhappy clients are bad for business. Here are our tips for working when you’re under the weather, without missing part of your paycheck:

Don’t push yourself--Today is not the day to tackle a big project that isn’t urgent, even if you planned to. Your best work may be unattainable and you might end up having to do things over again later. Take it easy, slow and steady.

Let your clients know--If you get to the point where you really have to stop for the day and rest, communicate that. Most people are understanding--they’ve been there, too.

Keep it simple--Make a list of what really needs to be done today and another of what can be done tomorrow. Stick to today’s list.

Put it off--If there is flexibility about when your work gets done, put it off for a couple of days until you feel better. Working on Saturday may not be the most fun, but if it means you can take a nap on Thursday, that might be the best thing.

Do you work through illness or take time off? Let us know in the comments!

Wendy Stackhouse, Consultant for Artisan Creative

Distractions Can Be a Good Thing

Wendy Stackhouse - Wednesday, April 16, 2014

Are you easily distracted? Distractions can work for us--or against us, depending on what we are trying to accomplish and what kind of distractions they are. Here are some pros and cons of distractions and some ways to use them to your advantage:

Your Smartphone:

Notifications interrupt you all day long--Facebook messages, emails from co-workers, texts from your spouse, requests from your manager.

Pros: The communications you receive during your work day from team members, colleagues and managers may be interruptions that clarify the project you are working on or improve collaboration. They could also offer valuable suggestions. These interruptions could improve productivity, rather than damage it.

Cons: Off-topic notifications can disrupt your work flow for no good reason.

Solution: Consider turning off notifications from social media during working hours and let your friends and family know that you will get back to them when you take a break (you are taking breaks, right?). Set up an emergency code with your spouse and children for things that need to be taken care of immediately and let the rest of the personal communications wait a little while.

Email:

An email might be urgent to the sender but not to you.

Pros: Email is a great timesaver--no need to walk over to your colleague’s office to chat about your project every few minutes, email also keeps a good written record for later evaluation of your process.

Cons: All of our Inboxes are filled with emails we will never read or can read after the workday is over. But if we see them, we will click on them.

Solution: Spend some serious time creating filters for your Inbox so that you will see the emails that you need to see right away, but only see the less important missives when you have time to choose.

Wandering Thoughts:

Can't help them, but you can stop beating yourself up about them.

Pros: Letting your mind wander can lead to creative ideas that might never have occurred to you if you were plugging along, trying to stay on task.

Cons: Letting your mind wander for too long can make you miss your deadline.

Solution: Schedule break times during your workday. Read 10 pages of a novel. Think about what you want to make for dinner. Give yourself time to let your project marinate in the back of your mind instead of the front. You might come up with something truly innovative on that wandering path.

Welcoming distractions is counter-intuitive. Focus is easier to see as a positive. But if you embrace the distractions that work for you, it might improve your work product--and your productivity!

Wendy Stackhouse, Consultant for Artisan Creative

Coming in Second

Wendy Stackhouse - Wednesday, April 09, 2014

Does coming in second feel like failure? It shouldn’t--but sometimes it does. Psychology Today recently wrote about how people react to getting a Silver Medal in the Olympics and I spent last weekend in Nashville, Tennessee with over a hundred teenage performers who ended the weekend as First Runners Up with remarkable nonchalance. There are many people, however, who torment themselves with the “what ifs” and have a hard time with just missing that brass ring.

It happens in job searches and at work, where we can be a hiring manager’s second choice or be second in line for that promotion. Coming in second can feel like failure--so close and yet so far.

What many of us do when we come close to winning is imagine what would have happened if we had done something differently. Psychology Today calls it “counterfactual thinking.” The “what if” scenarios imagined by Third Place winners are generally positive, but those of the Second Place finishers are more negative, even though they were clearly almost at the very top of their field.

Counterfactual thinking can be helpful after a near miss since it helps us come up with alternative behaviors or better choices we might make next time out. Perhaps it was one of your interview questions or answers that made the difference, or something about your presentation which was was less than stellar.

The trick is to make sure you also think about what definitely worked in your favor. Don’t forget to praise yourself for that story you told exactly the way you wanted to, the research you did about the company that surprised the hiring manager, and the relationships you started building with the people you met. It is all too easy to focus on the mistakes you think you may have made, rather than the things you did well.

The high school students I was with last weekend know that they did as amazing a performance as they could possibly have done and their First Runner Up was not because they didn’t do their very best work, so they can be proud regardless of their placement. They have no regrets. There is no shame in coming in second. Making the choice to see it as a top-tier finish will set you up well for your next opportunity to shine.

Wendy Stackhouse, Consultant for Artisan Creative

(Of course, the photo is from a competition where they were Grand Champions!)

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