Why Blog for your Business?
Your website is a great place for people to go to find out information about your company. What you do, what you sell, where you are, what jobs are available, who partners with you.
All of that is important.
Your business blog, however, is important, too, and worth spending time on. Your blog gives people a sense of who you are and what is important to you as a company. It lets them know what’s going on at your company that is exciting. It gives you a place to show your appreciation for your employees’ hard work and commitment. It’s also a place to show off your expertise in your field and be helpful.
Is your company culture like a family? Here’s where you can show that. Is it more like a think tank? Here’s where you can show off your analytical skills. Is it a place where creative people collaborate? Here’s where you can showcase all that creativity.
The real benefit of business blogging is in the relationships you can build. If you are out there talking about what you do and asking questions, you will start relationships with your readers. Relationships are everything in today’s business world and are vital to take your business to a whole new level.
Why Blog for your Job Search?
Funny thing is, Job Seekers should be blogging for the same reasons Businesses should. Whether you are a freelancer or employed full time, your business expertise is what makes you relevant in your field.
Blogs offer a way for you to illustrate not only your knowledge of a particular industry or skill, but also show your appreciation for your network. You can also talk longer and more specifically than you ever would in an interview about your mission. You can talk about what is important to you, what inspires you and what gets you excited. You can even showcase your creativity. You can give a potential employer a sense of who you are and how you might fit into their culture.
And again, the real benefit is relationships. Starting conversations, finding people with things in common, getting and giving support all help in your job search.
Wendy Stackhouse, Consultant for Artisan Creative